About NRF 2023 — Retail's Big Show
NRF 2023: Retail’s Big Show ran January 15–17 at New York City’s Jacob K. Javits Convention Center, gathering retailers, brands, technology providers, and industry leaders. The event spotlighted e-commerce, customer experience, retail operations, and emerging technology, providing a platform for attendees to discover ideas, form partnerships, and prepare for retail’s changing future.
Client Requirements
Generate 30 Sales-Qualified Leads from retail and eCommerce organizations with a minimum annual revenue of $500 million, with laser-focused, on-ground prospecting.
TheChallenges
Event fell right before the new year holiday season, leaving minimal preparation time. Zero access to attendee contact data made pre-fixed meeting setup significantly harder to execute.
OurSolution
Active Prospecting specialists ran rigorous on-floor qualification exercises, filtering the most relevant prospects against the client's ICP. A multilingual native sales specialist sharpened brand positioning, while detailed meeting notes enabled personalized lead nurturing post-event.
Results & Outcome
60 SQLs delivered against a target of 30 — a clean 100% over delivery. 50 hot and warm leads secured. 46 meetings with decision-makers. 29 accounts with revenue exceeding $10 billion.
Event Gallery
What Our Clients Say?
“You were a fantastic partner for Sibos 2025. Great execution, quality audience outreach, and excellent on-site support. Your flexibility, professionalism, and ability to adapt really stood out.”
A Swiss Technology Company
“Working with B2B Sales Arrow at WAF 2025 was a great experience. The team was proactive, flexible, and made sure everything ran smoothly while helping us reach the right audience.”
A Global Digital Leader
“The team did a great job driving targeted outreach and setting up valuable meetings at SIBOS. We were happy to see several conversations turn into real opportunities for us.”
A Global Revenue Management Provider
“Thank you team for delivering a sustainable and seamlessly executed booth experience at ITC 2025. Your smart digital-first approach helped us connect with the right audience while reducing printed collateral.”
A Global Digital Powerhouse
“Team B2B SA played a key role in making our ADIPEC presence a success through strong execution and meaningful audience engagement. Your ability to connect us with the right industry leaders created valuable business opportunities for our team.”
IT and Digital Leader
“Your crew brought incredible energy and dedication to our active prospecting efforts at Adobe Summit. Their proactive approach contributed in making a meaningful impact throughout the event.”
Global Digital Leader
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