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About Money 20/20 Europe

Client: World's #1 Pricing & Billing Organization ($450M+)
Event: Money 20/20 Europe
Location: Amsterdam

Money20/20 Europe 2023 took place June 6–8 at RAI Amsterdam, bringing together fintech leaders, financial institutions, startups, investors, and technology innovators. The event combined high-impact networking, industry conversations, and partnership opportunities across payments, banking, regulation, and digital finance, helping participants explore the forces transforming how money is moved, managed, and accessed globally.

Client Requirements

An eye-catching booth with LED screen, dedicated meeting spaces, and conceptualized giveaways, along with 30 C-level SQLs from Fortune 500 and Global 2000 banking and fintech organizations.

TheChallenges

Just one week to execute outreach from a TAL of 1,000 prospects, Amsterdam public holidays compressing timelines further, no access to delegate contact data, and an immersive booth to deliver within tight budget.

OurSolution

Hyper-targeted email and call campaigns secured pre-fixed C-level meetings. A visually striking booth with temperature-sensitive digital flasks, branded coffee station, and a 1,000+ prospect database was built from scratch by a multilingual European specialist.

Results & Outcome

37 high-quality SQLs delivered against a target of 30 — from Fortune 500 accounts including Bank of America, Barclays, American Express, AWS, and Lloyds Bank. Plus 1,000+ prospects captured for future pipeline.

37 SQLs vs Target 30
1000+ Prospects Captured for Future Pipeline

Event Gallery

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What Our Clients Say?

You were a fantastic partner for Sibos 2025. Great execution, quality audience outreach, and excellent on-site support. Your flexibility, professionalism, and ability to adapt really stood out.

A Swiss Technology Company

Global Event Solutions

Working with B2B Sales Arrow at WAF 2025 was a great experience. The team was proactive, flexible, and made sure everything ran smoothly while helping us reach the right audience.

A Global Digital Leader

Event Audience Generation

The team did a great job driving targeted outreach and setting up valuable meetings at SIBOS. We were happy to see several conversations turn into real opportunities for us.

A Global Revenue Management Provider

Active Prospecting

Thank you team for delivering a sustainable and seamlessly executed booth experience at ITC 2025. Your smart digital-first approach helped us connect with the right audience while reducing printed collateral.

A Global Digital Powerhouse

Trade Show Booth Design

Team B2B SA played a key role in making our ADIPEC presence a success through strong execution and meaningful audience engagement. Your ability to connect us with the right industry leaders created valuable business opportunities for our team.

IT and Digital Leader

Audience Engagement

Your crew brought incredible energy and dedication to our active prospecting efforts at Adobe Summit. Their proactive approach contributed in making a meaningful impact throughout the event.

Global Digital Leader

Active Prospecting
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